Will Friend IIYour Friend in Real Estate

Will’s background in sales and marketing brought him to the world of real estate. It was while job hunting for a sales position in 2014 that Will accidentally stumbled on an opportunity to become an agent and truth be told he has not looked back.

Will has a servant’s heart and offering the best client care and service is of paramount importance to him. Will derives enormous satisfaction from going above and beyond, while negotiating the best deal possible for both buyers and sellers.

Being a west Michigan native, Will knows the Grand Rapids metro area very well, so moving with the local market trends is easy for him and he prides himself on staying up to date with the latest available data.

Having Will work with you on a real estate transaction will prove to be as stress free as is possible during what can often be a very stressful time. With his calm, rational demeanor, and his hard working ethic, Will turns challenges into opportunities and makes seemingly big obstacles in the process fade away.

In his down time Will loves to spending time with his beautiful wife and children, often playing board games or cards. He is very active in his church, and his faith shows through in all he does both personally and professionally.

Being remembered or thought of as an honest down to earth person is the note Will strives to finish each transaction on, and he never fails to remind you that buying or selling a home is easy with a friend on your side!

Personal Insight

Reviews on Zillow

  • Highly likely to recommend
    9/27/2019 - kjve57
    Bought a Single Family home in 2019 for approximately $125K in Wyoming, MI.
    He was very diligent in making sure I got a good purchase! He spent a lot of time with me, checking out the house; and when the inspection showed some items, he sought for a better counter offer than I was expecting.
  • Highly likely to recommend
    9/18/2019 - clevercat
    Bought and sold a Condo home in 2019 for approximately $125K in Grand Rapids, MI.
    Will is a consummate professional. We had some challenges during the buying process and he handled them all with just the right mix of patience, grace, integrity, and persistence. We would recommend Will to anyone wanting to buy or sell a house. He's been a blessing!
  • Highly likely to recommend
    8/11/2019 - mjjackson893
    Sold a Single Family home in 2019 for approximately $200K in Creston, Grand Rapids, MI.
    Will Friend II is the epitome of what a Real Estate Professional is. I was pleased by his friendliness and professionalism. His negotiation skills got us over the asking price of our house and I would certainly recommend him to anyone who is interested in selling or buying a home. You can not go wrong with a good Friend.
  • Highly likely to recommend
    8/8/2019 - lydiarosses
    Bought a Single Family home in 2019 for approximately $250K in Kentwood, MI.
    We have nothing but good things to say about Will! He truly is a friend to us! He made the selling and buying process so simple. He kept us informed every step of the way. His negotiating skills are exemplary. We received well over our asking price when selling our home and purchased our new home below the sellers asking price. It was a win win deal and we could not have done that without Will's expertise. If you're looking for the best in real estate, look no further than Will Friend!
  • Highly likely to recommend
    7/29/2019 - wrritz
    Bought and sold a Single Family home in 2019 for approximately $300K in Grand Rapids, MI.
    If you’re looking for an agent that will take the time to meet all your home buying and selling needs, Will Friend is your guy! After helping us sell our first home, buy our second, and repeat the process into our third, Will has always gone above and beyond to be helpful, honest, and professional.

    Thanks again Will

    Bill and Hannah!
  • Highly likely to recommend
    7/25/2019 - murse23
    Bought a Single Family home in 2019 in Hudsonville, MI.
    Will was simply amazing. We were able to see a property literally hours after it hit the market! Will always answered our calls and texts and was incredibly engaged in our purchase. Buying was easier with Will Friend on our side.
  • Highly likely to recommend
    7/1/2019 - ajnemecek
    Bought a Single Family home in 2019 for approximately $175K in Wyoming, MI.
    In a highly competitive market and with a narrow window of time, Will did a fantastic job of helping us find a solid house that meets our family's needs. He walked with us each step of the way and advocated for us through the process so that our offer was accepted. We are so thankful our paths crossed through a family referral, because Will has become not just our agent but our friend.
  • Highly likely to recommend
    7/1/2019 - jessicakuncaitis
    Bought and sold a Single Family home in 2019 for approximately $225K in Byron Center, MI.
    This is our 3rd time closing a transaction with Will Friend in the last 4 years. We have only have positive to say about Will. Everything he says and does is done with honesty and integrity. He makes sure all questions are answered thoroughly and promptly. He responds to messages and texts basically immediately regardless of the time of day. On top of it all hes a great christian guy that we can honestly just say, "we don't know what all this means but we trust you" and that says a lot while making these types of decisions. Will Friend goes above and beyond and we recommend him to everyone that talks about realty needs.
  • Highly likely to recommend
    6/26/2019 - seannemecek
    Bought a Single Family home in 2019 for approximately $175K in Wyoming, MI.
    Will helped us through the whole buying process from beginning to end and beyond. He helped us find the best mortgage company, warned us about pitfalls in this market, prepared us for what we needed to offer, and negotiated a quick deal. He was patient with our questions and a calming presence in our urgency to find a house. You can't find a better realtor than Will Friend. If I ever move again, he will be my first call!
  • Highly likely to recommend
    6/24/2019 - ajs0371
    Bought a Single Family home in 2019 for approximately $175K in West Grand, Grand Rapids, MI.
    Will helped us craft a competitive offer under a time crunch, as well as work through the process that follows. He was always available and beyond helpful. I'd happily recommend him to anyone looking for either a buying or selling agent.

Professional Info

RE/MAX Of Grand Rapids
4362 Cascade Road SE Suite 208
Grand Rapids, MI 49546
Information is provided in part by IDX. All information provided is deemed reliable but is not guaranteed and should be independently verified. In consideration for the receipt of the information on this page, the recipient agrees to use the information solely for the private non-commercial purpose of identifying a property in which the recipient has a good faith interest in acquiring.