Will Friend IIYour Friend in Real Estate

Will’s background in sales and marketing brought him to the world of real estate. It was while job hunting for a sales position in 2014 that Will accidentally stumbled on an opportunity to become an agent and truth be told he has not looked back.

Will has a servant’s heart and offering the best client care and service is of paramount importance to him. Will derives enormous satisfaction from going above and beyond, while negotiating the best deal possible for both buyers and sellers.

Being a west Michigan native, Will knows the Grand Rapids metro area very well, so moving with the local market trends is easy for him and he prides himself on staying up to date with the latest available data.

Having Will work with you on a real estate transaction will prove to be as stress free as is possible during what can often be a very stressful time. With his calm, rational demeanor, and his hard working ethic, Will turns challenges into opportunities and makes seemingly big obstacles in the process fade away.

In his down time Will loves to spending time with his beautiful wife and children, often playing board games or cards. He is very active in his church, and his faith shows through in all he does both personally and professionally.

Being remembered or thought of as an honest down to earth person is the note Will strives to finish each transaction on, and he never fails to remind you that buying or selling a home is easy with a friend on your side!

Personal Insight

Reviews on Zillow

  • Highly likely to recommend
    12/4/2018 - matthew rumph
    Bought a Single Family home in 2018 in Byron Center, MI.
    Will is extremely knowledgeable and an excellent negotiator! He was quick to respond and always was there when we had questions. He never made us feel like we asked silly questions and gave us the exact amount of details we needed to make a smart and informed decision. I would highly recommend him to anyone for buying their next home.
  • Highly likely to recommend
    11/26/2018 - evanli clc
    Bought a Single Family home in 2018 for approximately $175K in South East End, Grand Rapids, MI.
    As out of the country buyers for the first time on US property, it is so fortunate to have Will working for us, from viewing, making offers to completing the sale. We wrapped up a great deal with his help. He provides fair and invaluable input at every stage of the transaction, in addition to his professional knowledge in the market and business. His service doesn't stop after completion / possession, he follows up every little details we are in doubt of. Great to have Will on our side!
  • Highly likely to recommend
    8/27/2018 - emmalynn27
    Sold a Single Family home in 2018 for approximately $125K in Wyoming, MI.
    Will was very professional, polite and helpful through our entire journey. He is a great communicator and always kept us up-to-date on where we were in the process. Will responded in a timely manner and always made time to talk me through the many questions I had. He was confident and honest! Top notch service!!
  • Highly likely to recommend
    8/27/2018 - Brooke Blackwell
    Bought a home in 2018 in Grand Rapids, MI 49548.
    Will Friend is truly a great realtor, and this is saying a lot coming from me :). I never once felt like he was working for my business ($), but genuinely to ensure I was picking a home that I would LOVE long term. Will was extremely responsive no matter what time of day, via email/text/phone call/in person. He made it known he does not work Sunday's, but never did I feel like he was not there to support me if I needed him. Lastly, I cannot forget to thanks to Tiffany Winter (Will's Assistant), she was also very responsive and professional when ever I had questions via email.

    I am very happy to have had Will Friend by my side throughout this process, as a young single mother - I am extremely satisfied. Thanks Will!!!
  • 7/30/2018 - my buzzword
    Sold a home in 2018 in Wyoming, MI 49509.
    Will wanted 6.5 % where all other realtors in area asked 6%. I knew he sold many homes & he came closest to my valuation of the home. When He came down to ^% I listed with him. He took beautiful house pictures. House sold in 3 days. There were wrinkles. I was out of state and this was my 1st house sale. I am not anxious to sell again. Will helped me pack for out of state & drove me to get rental car.
    He also called from MI to ask for things he knew if I had would be out of my reach. I was glad to get down to one house.
  • Highly likely to recommend
    7/27/2018 - Nicole Huston
    Bought a Single Family home in 2018 for approximately $150K in Creston, Grand Rapids, MI.
    From the very beginning Will was very great to work with. From sending me listings, honing in on what I really liked in a home, walking me through houses to pointing out possible repairs/remodeling opportunities - he was there. Then, from the time my offer was accepted to now, he has not left my side and continues to be my advocate in the home buying process. Will and his team helped negotiate, secure contractors for repairs, etc. The experience was seamless and easy. He is compassionate, caring, friendly, realistic -> all the things you need in a realtor.
  • Highly likely to recommend
    7/3/2018 - marc scaturro
    Sold a Single Family home in 2018 for approximately $175K in Wyoming, MI.
    Will knows the market and what your home needs to get the best value possible. Will looked out for us and was there when we needed him every time. We highly recommend Will.
  • Highly likely to recommend
    6/14/2018 - mcmichaelp87
    Bought a Single Family home in 2018 for approximately $200K in Grand Rapids, MI.
    Will was very knowledgeable and professional throughout the process and also encouraging when there were setbacks. He stuck with me until I found the right home for my situation. I would highly recommend him!
  • Highly likely to recommend
    6/11/2018 - jskooistra
    Bought and sold a Single Family home in 2018 for approximately $150K in Caledonia, MI.
    Will has been an amazing agent to work with! He's very knowledgeable about what he's doing; he got me a great price on my old house, and has gone out of his way to find the perfect house for me without pressuring me into buying something that doesn't work for me. He's honest and trustworthy, which is huge in my book. I couldn't have gotten a better agent for this stressful process.
  • Highly likely to recommend
    5/31/2018 - emmachristine899
    Bought a Multi Family home in 2018 in West Grand, Grand Rapids, MI.
    Will was so helpful and responsive during the process. He isn’t pushy or in your face, but rather, knowledgeable,laid back, and hard working. He gave us sound advice when we were quick to make emotional decisions. He really had our best interest at heart. He made the whole process fun and enjoyable. Would recommend him to friends and family any day!

Professional Info

RE/MAX of Grand Rapids
4362 Cascade Road SE Suite 208
Grand Rapids, MI 49546
Information is provided in part by IDX. All information provided is deemed reliable but is not guaranteed and should be independently verified. In consideration for the receipt of the information on this page, the recipient agrees to use the information solely for the private non-commercial purpose of identifying a property in which the recipient has a good faith interest in acquiring.