Will Friend IIYour Friend in Real Estate

Will’s background in sales and marketing brought him to the world of real estate. It was while job hunting for a sales position in 2014 that Will accidentally stumbled on an opportunity to become an agent and truth be told he has not looked back.

Will has a servant’s heart and offering the best client care and service is of paramount importance to him. Will derives enormous satisfaction from going above and beyond, while negotiating the best deal possible for both buyers and sellers.

Being a west Michigan native, Will knows the Grand Rapids metro area very well, so moving with the local market trends is easy for him and he prides himself on staying up to date with the latest available data.

Having Will work with you on a real estate transaction will prove to be as stress free as is possible during what can often be a very stressful time. With his calm, rational demeanor, and his hard working ethic, Will turns challenges into opportunities and makes seemingly big obstacles in the process fade away.

In his down time Will loves to spending time with his beautiful wife and children, often playing board games or cards. He is very active in his church, and his faith shows through in all he does both personally and professionally.

Being remembered or thought of as an honest down to earth person is the note Will strives to finish each transaction on, and he never fails to remind you that buying or selling a home is easy with a friend on your side!

Personal Insight

Reviews on Zillow

  • Highly likely to recommend
    9/15/2020 - AmberPollak
    Bought and sold a singleFamily home in 2020 for approximately $250K.
    I would recommend Will without hesitation to anyone looking to buy or sell a house. From his immediate response to our initial inquiry to anticipating potential problems with closing he got us through both buying and selling a house. We found our dream home the first day out with him and sold our house almost immediately after it was listed for more then asking. We worked with a good real estate in the past and Will is in a class of his own. We will track him down if we ever need an agent again and already recommend him to our friends.
  • Highly likely to recommend
    9/2/2020 - Madeline
    Bought a singleFamily home in 2020 for approximately $225K in Alger Heights, Grand Rapids, MI.
    As first time home buyers, Will was an absolute dream for my husband and I to work with. He was professional, knowledgeable, and incredibly kind. He found exactly what we were looking for in a short period of time. He was always willing to work extra hours. He talked us through our offer while on his anniversary date. After we closed, he gave us the most thoughtful housewarming gift bag. We don’t see him as just our realtor, but now as our friend. We couldn’t recommend him more.
  • Highly likely to recommend
    8/3/2020 - Sarah Snyder
    Bought a singleFamily home in 2020 for approximately $175K in Oakdale, Grand Rapids, MI.
    Will was very patient with me and truly understood what type of house I was looking to make a home. I couldn't put the exact words what I was looking for but Will described the type of home I was looking for to a "T". He never wasted my time and showed me houses that were exactly within my price range and with the amenities that I desired. He made me feel like I was a priority even though I know he had other clients. He was very professional especially with Covid-19 regulations and extra precautions that were required. Will and his assistant, Tiffany, were very responsive and transparent through the whole process from pre-qualification to closing of my home. To put the "icing on the cake" he even gave me a congratulatory gift at closing and checks in every so often. Thank you to Will and his team!
  • Highly likely to recommend
    7/20/2020 - zuser20140624180638095
    Bought a home in 2018 in Lake Eastbrook, Grand Rapids, MI 49512.
    Will was a God send for my family! He listened to us and worked hard to help us get the home we wanted. He was very knowledgeable of the home buying process, and he explained everything very well. We could not have asked for a better realtor!
  • Highly likely to recommend
    7/17/2020 - cherrylscaturro
    Sold a condo home in 2020.
    Will came highly recommended by my two sons who bought and sold homes through him. He helped me from the starting point of finding the market value for my condo, to presenting it in the best way by staging and photos, which turned out to be especially important through COVID 19 when open houses and showings became impossible and then very limited! What a challenging time for seller and agent! His negotiating skills finally brought the sale of my condo to a successful completion. A lovely person and great realtor. I agree with my sons and highly recommend Will.
  • Highly likely to recommend
    7/13/2020 - Dan Manshaem
    Bought a apartment home in 2020 for approximately $200K.
    Working with Will was great! He did a great job of managing the process and ensuring that it was smooth every step of the way. His communication was top-notch which gave me peace of mind that things were moving along. Also, he has a very good understanding of the West Michigan market, which helped ensure that our strategy was adjusted accordingly.
  • Highly likely to recommend
    4/14/2020 - Megan Booher
    Bought a singleFamily home in 2020 for approximately $175K.
    Will has now helped my whole family purchase our homes here in Michigan. Our family has all had great experiences with him and his team. We gave Will a very hard task of finding us a home before our lease was up on our apartment and he did! I will always use Will as my realtor.
  • Highly likely to recommend
    3/7/2020 - andrewandcherise
    Bought and sold a singleFamily home in 2020 for approximately $200K.
    Will Friend was excellent to work with. We used Will to find our new home, as well as sell our old home. He was very knowledgable about the buying and selling process. He was very patient with us when we asked lots of questions. He made everything go as smooth as possible for us. We couldn't have asked for a better realtor to work with and we would definitely recommend him to others!
  • Highly likely to recommend
    12/17/2019 - zuser20170405122900036
    Bought and sold a singleFamily home in 2019 for approximately $325K.
    Our experience with Will was phenomenal. He was incredibly patient as we looked for a home for over 3 months and he learned our tastes to the point that he really knew which aspects we would love and which ones would be non-negotiable. He put out flyers, and walked door to door to help us get the perfect home for our family. In the sales process, his staff was so helpful in giving us candid suggestions and helped us prepare our home for quick sale. We were more than blessed in all of our interactions with him and his staff. We very much appreciated his availability, his character and integrity and his continued friendship (no pun intended). He is a hard worker and is someone that we can fully endorse with no reservations!
  • Highly likely to recommend
    11/27/2019 - nikki salladay
    Sold a singleFamily home in 2019 for approximately $150K.
    Will was wonderful to work with in selling our home! We appreciated his attention, assistance in helping us rearrange our furniture and decor to maximize the home, and negotiated with realtors to ensure we received the best offer on our home. He even helped us find a great realtor in the city we were moving to out of state. Highly recommend Will if you're looking to sell or buy a home!

Professional Info

RE/MAX Of Grand Rapids
4362 Cascade Road SE Suite 208
Grand Rapids, MI 49546
Information is provided in part by IDX. All information provided is deemed reliable but is not guaranteed and should be independently verified. In consideration for the receipt of the information on this page, the recipient agrees to use the information solely for the private non-commercial purpose of identifying a property in which the recipient has a good faith interest in acquiring.