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Downtown Traverse City truly comes alive in the summer. People wait all year long to flock to our gorgeous Northern Michigan town. Enjoy shopping on Front Street, or spend your day in the sun at West End Beach. Traverse City is surrounded by vibrant blue waters that call your name the moment you see them. Make sure also to check out our incredible food scene. Many excellent restaurants, specialty shops, decadent treats, food trucks, and so much more exist! Whether you come for the day or stay for the week, Traverse City has something for everyone.