Tracie Rich

With over 25 years of stellar service, Tracie and Tom Rich have built a thriving real estate business grounded in trust, communication, and a genuine passion for helping clients achieve their dreams.

The secret to their success? Treating every client like family, providing clear and consistent communication throughout the buying or selling process, and empowering clients with the knowledge they need to make confident, informed decisions.

Tracie’s impressive achievements include being awarded RE/MAX of Michigan’s Broker of the Year in 2013, 2014, and 2015, earning a spot on the Real Trends Up and Comer Broker list in 2017, receiving the prestigious Norman W. Helm Award in 2018, and being recognized as a RIS Media 2020 Real Estate Newsmaker Influencer. Her deep expertise and passion for the West Michigan real estate market shine through in every transaction.

In 2012, Tracie and her husband Tom launched their own brokerage, RE/MAX United, which expanded to a second location in 2015. Tracie is dedicated to delivering the highest level of service and communication to her clients while equipping her team with the tools and training needed to excel. Despite her extensive experience, Tracie remains energized by the process of helping clients find their dream homes and simplifying the selling journey—always with a focus on making the experience enjoyable and stress-free.

Outside of work, Tracie loves gardening, practicing yoga, and spending quality time with her family. She is also deeply committed to giving back to her community, participating in monthly RE/MAX United volunteer projects and staying active with the Rockford Chamber of Commerce and North Kent Connect.

Personal Insight

Reviews on Zillow

  • Highly likely to recommend
    9/14/2023 - matheson2006
    Helped me buy home
    Tracie and her team were amazing. They provided recommendations on areas to consider looking based on our family dynamics with work, school and extracurricular activity locations. Our schedule was always accommodated for showings; they are very responsive to text messages and phone calls. I would recommend them to others and use them again myself.
  • Highly likely to recommend
    8/3/2022 - hullyah1
    Helped me buy home
    Buying a house can be stressful enough. Imagine doing it from out of state and site-unseen! Tracie and her team were amazing and extremely knowledgeable. She was there to answer any questions and reassure us every step of the process. This put us at ease so that we were able to feel 100% confident about our investment. It was truly a pleasure working with her.
  • Highly likely to recommend
    6/29/2022 - brandi wade4
    Helped me buy home
    We had been attempting on our own for 6 months with well over 15 offers declined when we decided to reach out to Tracie. I had used her in the past and have had success with her. She sat down with us and explained what we need to do. She set up a profile and sent so many houses our way. It was a busy time for us, but we managed to look at 3 houses with her. After the hundreds we'd seen over the past few months, the first two were much of the same. She was honest with us in regards of asking prices and resale value which was very refreshing. The third house we looked at had already dropped in price and we both loved it. After showing the house she consulted the seller's realtor with an offer that she helped us produce and was calling us on our way home that they were going to present it to their client. We knew by 10:00 that night that it was accepted by the sellers. She texted us with a simple "you guys just bought a house!!" We didn't have to waive inspections or throw in any crazy extra money to ensure the purchase like we have been feeling pressured to do for months. Even after things were discovered in the inspection, she helped us negotiate terms so that we were able purchase this house and get what we needed done as well. I believe her reputation definitely helped in our situation immensely. Tracie and her team are reliable, honest, and caring and I would refer them to anyone looking for the best.
  • Highly likely to recommend
    2/18/2022 - user7204396
    Listed and sold a home
    Tommy was very professional throughout the selling process. We felt he listened to what we wanted, and he never pushed us to settle for anything less. Good experience all around and we’ll definitely use them again for any future real estate needs.
  • Highly likely to recommend
    11/6/2021 - jlittleton2
    Listed and sold a home
    Very professional and knowledgeable - top notch experience - I would highly recommend - it’s obvious the years of experience - Tracie knows the local market well and communicates very well. Thanks Tracie and team for a job well done / our house sold in a week
  • Highly likely to recommend
    9/20/2021 - stephaniencousino
    Helped me buy and sell homes
    My husband and I are in the real estate business and have purchased and sold properties in different parts of the country. We keep coming back to Tracie and her team to help us identify and navigate the buying process because they are the best agents we have ever worked with. They earn their money on every transaction! The research, advice and proactive thought process is beyond compare. You will have a distinct advantage in the marketplace if you use this team!
  • Highly likely to recommend
    9/11/2021 - careywagen
    Helped me buy home
    We just closed on our property with the Tracie Rich Team and want to say it was one of the best experiences we’ve had. Tracie and her team made this process simple and we always felt confident they had our best interest in mind throughout. We highly recommend them to anyone buying or selling property. Great experience!
  • Highly likely to recommend
    9/10/2021 - bowersjayl
    Listed and sold a home
    The whole Tracie Rich Team is the best in the area and are 2nd to none!!!An absolute joy & complete 100% stress free experience!The clients can rest easy knowing that their realtor is on top of any and all aspects of the deal regardless of scope and size of the deal from the beginning to the end and anything in between, regardless of any situation that should arise they will handle it with confidence & professionalism with the clients best interest at hand.Can't thank them enough!!!
  • Highly likely to recommend
    9/6/2021 - Joe F
    Helped me buy home
    We couldn't be happier with our experience with Tracie Rich. She was with us every step of the way and gave us the tools we needed to make the right decision for our family. When we first started working with Tracie, we were searching for a home in the town she specializes most in. As things evolved, we began searching further away. Tracie didn't hesitate once to meet us at a showing or to help us make an assessment on a property, regardless of the distance. Highly recommend her and her team.

Professional Info

Office:
RE/MAX United
28 N Monroe St
Rockford, MI 49341
Cell:
616-443-9041
Phone:
616-884-2056
Connect:
Information is provided in part by IDX. All information provided is deemed reliable but is not guaranteed and should be independently verified. In consideration for the receipt of the information on this page, the recipient agrees to use the information solely for the private non-commercial purpose of identifying a property in which the recipient has a good faith interest in acquiring.